Great, short article on a speaking technique commonly used in the political arena these days: The Reversible Raincoat.
Slate.com describes it like this: “…the nickname speechwriters have given to the rhetorical device in which words are repeated in transposed order, as with Churchill's famous line: "Let us preach what we practice—let us practice what we preach.")”
http://www.slate.com/id/2199536/
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